With two of the practical aspects i.e.
wide range of products and the safety, online stores, selling lifestyle
products for women, have witnessed a huge rise in their sales. The growth,
witnessed by the companies selling both locally made and global brands, has
contributed significantly to the nation’s e-commerce industry. As per a survey,
it has been found that the females look for variety and quality, this is the
key reason that they prefer to shop online rather than exploring offline
sources.
Of late, there has been a sudden boom in the number of female buyers at
online portals. These female buyers look for a wide range of products that
varies from – lifestyle products, health products, beauty products.Today, the working women don’t get
time to visit various stores to purchase their favorite products and
accessories. Owing to this, they make use of various online stores from where
they get to purchase a product of their choice. These online stores offer the
best variety and the prices those are much cheaper as compared to what offline
sources offer.
The trend of gifting beauty and lifestyle products, on birthdays
and various other occasions, amongst the working women is fast catching up. It has also been noticed that females are
gifting breast enlargement products and other personal care products to their
friends and dear ones. They tend to feel shy to go to the physical stores to
purchase them, this is the reason, online stores such as DietKart has become a viable option for
them. Seeing this trend, various online stores offer attractive gift items of
personal products which can be easily gifted.
Over the past couple of years,
there have been an invasion of various brands and online portals, which has
certainly made the market more competitive. These online portals offer footwear,
health and nutrition products, jewelries and apparels. There are women who have
plus-size figure and according to them brick-and-mortar stores have limited
variety as far as slimming or fat loss products are concerned. But, on the
positive side, online stores offer them the products they desire for.
Of late, Dietkart.com, a household name for
buying health and nutrition, sports, personal care and beauty products, has
also witnessed such a trend. The portal has witnessed an increasing number of
female buyers preferring Beauty and Personal Care products.
The fact cannot be denied that there
are more products for females than male. But, all said and done it can be said
that it feels good to see females doing shopping at the online portals.
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